A Sweet Example of Urban Gamification

April 26, 2012

Isabel Wade's JustOneTree group is entered in to an Odwalla-sponsored contest to raise funds for urban agriculture and forestry.Our favorite advocate for urban farming (and so many other good things) Isabel Wade sent us an email about her plan to help make San Francisco sustainable in one important crop – lemons.

Her JustOneTree.org group is entered in to an Odwalla-sponsored contest to raise funds for urban agriculture and forestry. The top ten winners will each receive $10,000 for their projects.

This is urban agriculture meets gamification meets corporate marketing through social engagement. But it is exactly the kind of fun mashup that Reset readers usually like.

Help San Francisco plant lemon trees by voting today!

You can vote here now for a more sustainable San Francisco. 

 

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Paid for by Phil Ting for Assembly 2012. FPPC ID# 1343137