New Crowdfunding Site Helps Local Small Businesses

January 17, 2012

A new hyper local app is hoping to make crowdfunding more of a neighborhood event. Crowdfunding platforms like Kickstarter have recently come into the mainstream even receiving shout outs from President Obama. Lucky Ant has entered the crowdfunding arena focused on helping out local neighborhood merchants.

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Currently, Lucky Ant is only New York-based but it plans to expand. Each week the Lucky Ant site will post a funding notice for a local business. Users can then donate to help out the business and keep the local haunts they love in their neighborhood. By focusing on just one project a week, Lucky Ant founders hope they will be able to garner more revenue for each week’s featured business. In return for helping to fund a business, consumers will get exclusive products, access, discounts or perks.

In an age when conventional bank loans are becoming harder and harder to get, crowdfunding opens funding and loan options up to more recipients. We think Lucky Ant is pretty cool because it allows people to invest in their neighborhood and see the benefits of those investments every time they go to get a cup of coffee on the corner.

You can watch a video about the Lucky Ant project here: