By now most of you are probably aware that Reset San Francisco is a fan of San Francisco’s food truck movement. In fact, as you read this, some hungry members of the Reset Team are Off the Grid – hard at work tasting some of what the city’s most popular food trucks have to offer. Our research into food trucks has enlightened us to the fact that opening a restaurant in San Francisco – be it one on wheels or one on Market Street – is a daunting task.

Maybe it shouldn’t be so challenging to open a restaurant in the restaurant capital of the world.

It is a well-known fact that the restaurant business is a risky business. There is the widely spread notion that 9 out of every 10 new restaurants fails during the first year. One San Francisco restaurateur shed some light on the realities of opening a dining establishment in San Francisco – from exorbitant costs to the lengthy and complicated licensing process. The restaurateur pointed out that a full liquor license in San Francisco can cost $250,000 and in order to open a potential owner has to at some point deal with the San Francisco Building Department, Health Department and Fire Department – just to name a few of the different agencies and layers of government bureaucracy involved.

Another observer of San Francisco government regulations has weighed in with a video farce of how to navigate the planning department if you want to open up a restaurant that is not on wheels.

Too Much Red Tape?


Food trucks it seems are fast becoming an alternative to those looking to break into the food service industry. But while they are undeniably far less expensive to open and operate, the food truck licensing process has also had its share of complaints over too much red tape.

With the food service industry being such a vital part of San Francisco’s culture and economy it seems to us that there ought to be an easier, more efficient way to deal with the restaurant and food trucks permitting process.

Creating a welcoming environment for the food service industry in San Francisco won’t just bring us more good food. It will bring us more good jobs and increase the quality of life in our neighborhoods. City officials should look closely at the red tape associated with the business licensing process and see what can be done to minimize the bureaucracy and maximize San Francisco’s potential as an international food Mecca.