The “It Gets Better” series is an example of the power of people-driven viral marketing. The community sees a problem. The community harnesses the powerful tools of new media to try and solve that problem.

That’s what Reset San Francisco is all about — using our growing and web-enabled power as a community to help solve problems big and small.

There is perhaps no bigger problem to solve than teen suicide, which is what the “It Gets Better” series is all about. We’re so proud of the SFPD for joining in this effort with their own video. Thanks to Chief Greg Suhr and his team for showing support online for the cause.